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It’s important to understand why people use Google, whatsoever, with intention to get a better handle on SEO.

Most people who are using a search engine are doing it for research purposes. They’re looking to find a site to fulfill a specific purpose. Companies would use it to find where their clients are, and who their competition is. Generally, people use SE for one of three things. Looking for a place that sells parts for classic cars. Just looking to kill time with video that shows custom cars racing. Let me tell you something. Someone may be doing research for restoring their classic car. Someone doing a term paper on classic cars for their Automotive History 101 class would use it to find statistics on cars number sold in the United States, instructions for restoring and customizing old cars, and possibly communities of classic car fanatics out there. You see, they are generally looking for answers or at least to data with which to make a decision.

Using Yahoo for research

Search engines are naturally drawn to research oriented sites and usually consider them more relevant than shopping oriented sites, which is why, plenty of the time, the highest listing for the average query is a Wikipedia page.

Wikipedia is practically guaranteed to have a high listing on its strength site architecture alone. Notability is. Needless to say, information will be taken with a grain of salt as there is no guarantee of accuracy, wikipedia is a ‘open source’ project. So, this brings you to an important lesson of Google they base authority on perceived expertise. For instance, accuracy of information ain’t one of their criteria. Then, wikipedia is a ‘opensource’ online reference site that has a bunch of searchable information, tightly cross linked with millions of back links.


Search queries change to terms that reflect a buying mindset, after the research cycle is over. You type the title into the search bar, and it returns a page of results. Some Web sites out there are actually Google just for shopping. The following figure displays a results page from Google Product Search. Essentially, some people find it more efficient to use a search engine geared directly wards buying products, although you can use a regular search engine to find what it is you’re shopping for. Like all things with the Internet, odds are that somebody, somewhere, has exactly what you’re looking for. The same is true of Yahoo Shopping and Google Product Search. Nonetheless, amazon handles purchasing all, shipping, and ordering info. This is the case. If you’re on a budget, you also have either option buying it directly from Amazon,, you can click over to the used book section. Normally, this is where specialized engines come into the picture. So, optimizing a page to meet that needs visitor type results in higher conversions for your web site. A well-known fact that is. Booksellers provide Amazon. Your pages have to strike a balance between ‘salesoriented’ terms and ‘researchoriented’ terms, global SE such as Google tend to reward research oriented sites. You should take it into account. Amazon, ebay, and Shopping. Terms like best price and free shipping signal a searcher in need of a point of purchase. Say you’re buying a book on Amazon. That’s right! The mainstream engines have their own shopping products such as Google Product Search and Yahoo Shopping, where you type in the search term for the particular item you are looking for and the engines return the actual item listed in the Web results instead site where the item is sold.

Using Google to shop

Research and shopping aren’t one reasons to visit a search engine. They look up things like videos, movie trailers, games, and social networking sites. You can turn to a search engine to bring you what you need, in case you are interested to figure out what those wacky young ollywood starlets are up to. Now please pay attention. It’s research used strictly for entertainment purposes, Technically, it’s also research. That said, the Internet is a vast, addictive, reliable resource for consuming your entire afternoon, and there are users out there who use the Google as a means of entertaining themselves. It’s a quest made easy with a quick search on Google. Oregon Trail video game onto her computer so she can recall third heady days grade.

odds are it’s might be something from YouTube, much like your research results are going to come up with a Wikipedia page, if you’re looking for a video. They’re an immensely popular ‘videosharing’ Web site where anyone with a camera and a working email address can upload videos of themselves doing just about anything from talking about their day to shaving their cats. YouTube is another excellent example that achieves a high listing on results pages. Generally, record companies use channels to promote bands, and production companies use them to unleash the official trailer for their upcoming movie. Now regarding the aforementioned fact. Whenever creating their own channels, Many major companies have jumped on the YouTube bandwagon. With that said, the videos themselves have keywordrich listings in case you are going to be easily located, plus they have an option that also displays other videos.

Using SE to find entertainment

Using SE for research. Using Yahoo to shop.

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Using Google to find entertainment.


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